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SELF SERVE PLATFORM
Our Multi Feeds Platform enables our clients to generate data feeds allowing them to promote their offers on a large range of marketing platforms quickly and easily.
These include Price Comparison Sites, Marketplaces, Social Media, Google Shopping, Affiliate Networks, B2B Data feeds and much more.
Online marketplaces function just like traditional marketplaces: Sellers assemble in a location to offer their wares. And as with offline selling, it’s not necessarily the market participant who provides the best offer that gets the most business – it’s also who can shout the loudest. It’s not enough anymore to simply make your product available on Amazon, eBay, or others and then hope for an increase in sales figures. The competition is fierce on the various platforms, which is why you should make an effort when posting your goods (or services).
With most online marketplaces, you have several options for strengthening your product placement:
Titles: Many customers on online marketplaces find offers using the search function. The title of the product page is the first thing that potential buyers see. It plays a big role in the decision: Click or not? So select a meaningful and appealing headline.
Product description: Describe your offer exactly – and be creative with it. Especially in the B2C sector, clear facts are not enough to persuade customers to make a purchase decision. A product text should invoke emotions that suit the offer
Photos: When it comes to content on the internet, text and images always go hand in hand – this goes for e-commerce as well. Pay particular attention that your product photos make a professional impression. Poor lighting, a cluttered background, or poor image quality will deter users immediately. Meaningful, professional photos, on the other hand, will spark interest and bring about a positive first impression.
Google Shopping Integration
Google Shopping is powered by two platforms: AdWords and Google Merchant Center. Google Merchant Center is where your product feed lives and updates. AdWords is where your actual shopping campaigns live and where you’ll set your budget, manage your bids, gain insights, and make optimizations based on performance.
The better the quality of data you provide in the datafeed the greater chance if your offers being seen by your target audience. Because of this, setting up shopping ads has some strong similarities to SEO.
Success with Google Shopping boils down to three main areas for the most part:
Feed creation and optimization
Monitoring and Optimization
Price Comparison Sites Integration
Comparison shopping engines are channels for collecting product information, including pricing, from participating retailers and then display that collective information on a single results page in response to a shopper's search query. In this way, shoppers can compare prices, shipping options, and service from multiple retailers on a single page and choose the merchant that offers the best overall value.
For ecommerce merchants, comparison shopping engines are an opportunity to put your products in front of very interested buyers. These are not people glancing at a virtual storefront like a window shopper at the mall. Rather, CSE users typically have already made the decision to buy and are simply looking for the best deal. With their high-intent to purchase, comparison shoppers are often an ideal audience for promoting your products.
Affiliate Networks Integration
An affiliate network acts as an intermediary between publishers (affiliate marketers) who sell products and services and the merchants who create those products and services and their affiliate programs.
For merchants, affiliate network services provided often include reporting, tracking, payment and refund processing, affiliate management, and most importantly – access to a large base of publishers (affiliate marketers).
While affiliate marketers are generally able to join affiliate networks for free, merchants usually have to pay a fee to participate in the network. Affiliate networks usually charge an initial setup fee for each merchant and often a recurring membership fee. It’s also common practice for affiliate networks to charge merchants a percentage of the commissions paid to affiliates. This percentage is known as an ‘over-ride’ and is payable on top of the affiliates commissions. But make no mistake about it, despite these fees, the benefits to the merchant for joining these networks is well worth the price.
Social Media Integration
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM).
Supplier Data Feed Imports
Our Multi Feeds platform can create bespoke data feeds enabling clients to take a suppliers datafeed that can be imported into your website.
Data Feeds are most frequently used for transmitting product information to paid online marketing channels, but product feeds have applicability outside of paid advertising. Feeds can transmit product data to other sites that are selling your products, simplify your work to maintain your own site, and improve your site’s features and functionality.
For example, if you are a manufacturer and have distributors that want to sell your products online, you can provide a product feed to enable them to more quickly populate their database with your products.
Product feeds can enable third-party site-search vendors to quickly gain access to the latest changes, thus keeping your site’s search function accurate and up to date.
You can also use product feeds to add and maintain product content on your site.